Selling your car online is fast becoming a popular choice. Not only is it convenient and safe, but it can also be the simplest, quickest and most hassle-free way of parting with your wheels and getting the best cash price. But the online car selling market is a competitive one, and for your car to stand out above its online peers, it needs to grab the attention of potential buyers. Taking great photos can make all the difference.
Buyers generally tend to focus first on what the car looks like. Before they read any text or information relating to a car, they will click on an image. Make yours worth clicking on.
#1 Get your car ready for its photoshoot
Before you check the light and your camera settings, it needs a wash, polish and vacuum (as well as getting rid of any leftover takeaway boxes and kids stuff strewn on the backseat). Speaking of kids – remove any car seats. We also advise taking down your personal talisman hanging from the rearview mirror. It’s all about staging!
#2 Lights, camera, action
You really don’t need a fancy DSLR camera to take great photos when selling your car online. All you need is the camera on your smartphone. Also, buyers often don’t trust photos taken by a professional as they come off looking generic. Just take your phone camera off selfie mode and you are ready to start!
As with any photoshoot, lighting is crucial. With your car’s reflective surfaces, bright sunlight is not ideal and it will also make your car looked harsh and washed out – not the best first impression. Early morning, when the sunlight is softer and gentler, or a slightly cloudy day will show off your car’s colouring and lines in its best light.
#3 Right Angles
Photographing a car does not follow the same principles as photographing a person. When selling your car online, you want to take photos of EVERY angle. Buyers are looking for details and they want to see your car from the front, the back and the side. Fill the frame and you can always crop afterwards.
#4 Background check
You are looking to sell your car – not your garage workbench or the pile of junk in your backyard. You don’t need to take your car to some remote location, but a neutral background setting is best so that your car can be the hero. Another tip is to use the selective focus setting to make sure your car is sharp in the foreground and the background blurs into the background (literally).
#5 Show off
What does your car have that the thousand of others online don’t? This is your one chance to make an exceptional first impression so show off your car’s best features. We’re talking navigation systems, leather seats, sound systems and cool mags. Make sure you get them all on camera. Buyers love a little something extra.
Looking to sell your car online? Start with taking great photos – that’s all it takes for your car to be a star online. Then, from your phone, you are now ready to immediately upload your car onto a reputable car selling platform, like Weelee, where potential buyers or bidding dealers will take note.