Category: <span>Google</span>

What publishers should focus on now to prepare for privacy changes

by Snap-Tech

In the fourth episode of our Publisher Privacy Q&A series, we talk about what publishers should be prioritizing and focused on right now to prepare their businesses for ongoing and upcoming privacy changes.Stay tuned for the fifth Publisher Privacy Q&A episode coming soon. In the meantime, check out episodes 1, 2, and 3 of this…

Strengthening measurement with new tagging capabilities

by Snap-Tech

Sitewide tags are the building blocks of a strong measurement foundation. They help advertisers understand how customers are interacting with their website and ads. But, it’s historically been difficult to set up and manage tags without technical expertise or a tag management platform like Google Tag Manager. To address this, we recently rolled out a…