58 percent of U.S. holiday shoppers bought from at least one brand last holiday season that they hadn’t before.3 To get in front of these new customers, you can now list your products on Google for free around the world. Retailers can also opt-in to free local listings in the Merchant Center, enabling your in-store products to appear in free listings across Google surfaces, like Search and the Shopping tab.
In addition, we’ve introduced new ways for businesses to engage local customers looking to pickup nearby, and to highlight fast and free shipping. Now, verified retail merchants in the U.S. can add links to their online store directly to their Business Profile on Google, so shoppers can easily place a pickup or delivery order for the holiday season when researching local businesses.
You’ll also be able to elevate your paid advertising by optimizing for new customers via the new customer acquisition goal and creating more compelling display creatives in your Smart Shopping campaigns.4 These new layouts can help you showcase your top products, feature your own uploaded videos or highlight auto-generated videos from your product data.
Customers continue to see success when using Smart Shopping campaigns for reaching new customers. Merkle was able to drive new traffic to more than 36 percent of in-stock inventory and increase revenue by 13 times in the dresses category for a large multi-category retailer by switching to Smart Shopping campaigns. Find out more about how Smart Shopping campaigns can help you easily respond to real-time holiday demand.