Since 2018, Google Arts & Culture Lab has been exploring the application of artificial intelligence (AI) and machine learning (ML) in an artistic and cultural context. Both as a tool and a collaborator, AI — like other emerging and revolutionizing technologies before it — opens up a multitude of possibilities for artists, technologists and cultural institutions, whether that’s within the creative process, to solve a challenge, or as a new way of engaging with audiences.
Many of our collaborations originate from singular questions: What’s it like to hear color? How can an artist’s archive inspire the creative process? Can I find my doppelgänger in a museum? What ways are there to visualize the climate crisis? How can we make Gen Z dig opera singing? How can curators uncover lost stories?
Questions such as these have driven us for years, and more often than not, AI played the key role in developing the formats and experiences to answer them.
So, let’s take a look at how AI has been of service to the world of culture through 9 of our most intriguing projects.