A dietitian’s website and blog stir up more business

How do you monetize your blog or website?

I didn’t add any ads to my blog until 2019. Then, I became part of an ad network, and that’s worked out really well.  I also have partnerships and ambassadorships where I have some sponsored content and represent clients as a media spokesperson. I do a lot of public speaking and writing for other platforms. I also do a lot of consulting work with restaurants and food companies, separate from my blog. It’s really important to diversify your income if you’re self-employed. 

In my work as a registered dietitian, I speak to different groups as well. As a business owner, it’s also important to have a blog, because that’s often how people find me. I’ve gotten some of the best consulting gigs just because someone Googled “registered dietitian in Atlanta,”  found me and hired me for a job. 

Exactly. It’s like the face you have on the web.

It’s the one place that you own. And I think that’s what’s so important, because all of our social media could disappear tomorrow, which would be tragic … but it’s really important that we own a piece of the web, and marisamoore.com is my little piece.