To help our teams put the AI Principles into practice, we deploy our decision-making process for reviewing new custom AI projects in development — from chatbots to newer fields such as affective technologies. These reviews are led by a multidisciplinary Responsible Innovation team, which draws on expertise in disciplines including trust and safety, human rights, public policy, law, sustainability, and product management. The team also advises product areas, on specific issues related to serving enterprise customers. Any Googler, at any level, is encouraged to apply for an AI Principles review of a project or planned product or service.