As our report on the Subscriptions Lab shows, publishers are already seeing positive results. The Hindu, for example, achieved a 50% increase in sign-ups by removing sign-up barriers and making offers more visible and easier to compare. Pradeep Gairola, The Hindu’s Vice President and Business Head, said the experience “brought clarity on the possibilities and the way ahead… and gave us insights into strategies adopted by other publishers.”
We continue to support newsroom talent across the region with a range of verification programs. And as vaccination programs pick up pace, we’re backing organizations working to combat pandemic-related misinformation with stringent fact-checking. Through GNI’s global COVID-19 Vaccine Counter-Misinformation Open Fund, we’re providing grants to three important fact-checking projects in the region.
One recipient, Katadata from Indonesia, is working with the Indonesia Traditional Wet Market Merchants Association. Another recipient, Stuff from New Zealand, has joined up with Māori Television and the Pacific Media Network. And India’s The Quint is leading a broad collaborative project to source hyper-local misinformation and distribute fact-checks through a grassroots network of rural women.
With an eye on the next generation of news leaders in Asia-Pacific, we’ve also kicked off the first GNI University Verification Campaign designed to train tertiary students in fact-checking, including quizzes and video tutorials.
These are just a few examples of our ongoing efforts to support the news industry. We’re learning from our partners all the time, and we look forward to continuing to work with publishers, industry associations and journalism schools as the industry prepares for the post-pandemic future.