Audience Explorer unlocks first-party data insights
Easing access to audience insights
Audience Explorer delivers new dashboards and improved workflows that help publishers who are investing in first-party data strategies more easily understand their audiences. To ensure the new capabilities met the needs of publishers, we worked with over a dozen global partners to help develop and test the new solution.
“Macy’s Media Network uses a data-driven approach to connect our shoppers with brands through a wide range of digital advertising services. Ad Manager’s Audience Explorer tool helps us manage and scale our first party audiences to effectively plan and deliver targeted media for our advertising partners.”
– Melanie Zimmermann, Vice President, Macy’s Media Network, Macy’s
“Partnering with Ad Manager on the development of Audience Explorer has been important for our first-party data initiatives. With more than 100 million monthly active users across our 1,200+ communities, the new dashboard will help us better understand our audiences and package our inventory in new, compelling ways for our advertiser clients.”
– David Domitrovic, Director, Data Strategy & Analytics, VerticalScope
Integrating the feedback we received, Audience Explorer allows publishers to visualize and interpret their first-party data in a variety of different ways. Partners can now explore the composition and behavior of a single audience segment, compare two segments side by side, or even overlap segments to better understand the similarities or differences in membership. Here are a few different ways publishers can benefit from Audience Explorer.