Bringing new life to Swedish endangered animals using AR

According to the UN, more plants and animals are threatened with extinction now than in any other period of human history — approximately 1 million species globally. The accelerating pace of extinction is an urgent matter, and at this week’s UN biodiversity conference representatives from countries all over the world are coming together virtually to set out a plan for how to combat the challenge of better protecting our endangered ecological ecosystem.

Sweden, which is home to much of the iconic wildlife in the northern hemisphere — from moose and bears to reindeer and wolverines— currently has 2,249 threatened species, according to the IUCN Red List. Each of these animals plays a vital role in the ecosystem we are all a part of, yet according to a recent study by Kantar Sifo, 30% of Swedes don’t believe or know if there are animals currently at risk of becoming extinct in Sweden.

Meet five endangered species in 3D

Today, in collaboration with the Swedish Society for Nature Conservation, and in an effort to raise awareness of endangered animals, we are bringing five new Swedish endangered species to Search in augmented reality. Now, by simply searching for the lynx, arctic fox, white-backed woodpecker, harbour porpoise or moss carder bee in the Google App and tapping “View in 3D”, people from all over the world will be able to meet the animals up close in a life-size scale with movement and sound.

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