Search interest in “cost of living” reached a 10-year high in the U.S. in 2022, as many people continue to find new ways to manage financial uncertainty. For women in the United States looking for information about financial assistance, including federal government benefits like the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), we’ve made it even easier to access help on Google Search. With a quick search, you can find answers to commonly asked questions, including eligibility criteria, how to apply and locally relevant contact information.
Also according to global search trends, interest in women-owned businesses has increased 1.5 times over the last five years. Google Ads is helping accelerate the reach for some of these businesses. Asutra,an affordable, natural, ethically-sourced wellness company, credits a 75% increase in Google generated revenue across all ad campaigns. And Trang Dang, founder and CEO of Ru9, the first company in Vietnam to manufacture and sell foam mattresses, used revenue from Google Ads to expand their business to brick and mortar stores in both Ho Chi Minh City and Hanoi and grew their employee base from two people to almost 50 people.
This March, we hope everyone will take the opportunity to learn about the amazing women in their lives and learn more about the impact women have around the world with the help of Google.