Five things we’ve learned about Web Stories

2. With a wide range of visually appealing topics, the Arts and Entertainment and Food and Drink verticals gain the most          online impressions.

3. Viewers are hungry for new Arts and Entertainment, Celebrity, and Sports and Gaming content. With new TV, movie, and  game releases rolling out all the time, these verticals offer opportunities for growth.

4. There is no “perfect” page length for high-quality Stories, but we’ve noticed that users tend to click or tap through an              average of 11-15 pages. 

5. On Google Discover, users watch an average of 1.7 Stories for every Story opened, but this can vary significantly across            demographics.

We look forward to sharing more insights to help you produce the best Web Stories for your audience. To learn more about how to get started with Web Stories, visit Stories.Google.