Fragmentation in CTV devices, the move to server-side technologies, and evolving business and industry standards require that your video solution can connect with other technologies in the ecosystem. That’s why we’ve invested in solutions that give you the flexibility to integrate with both Google and third-party video technologies making it easy to fit Ad Manager into any of your streaming workflows.
If you already use server-side ad insertion for your CTV inventory, you can integrate our Dynamic Ad Insertion (DAI) Pod Serving solution into your workflow to take advantage of Google’s advanced monetization and seamless ad delivery. DAI pod serving lets you keep ownership of the video stream playback order (the video manifest) while benefiting from Ad Manager’s ad pod building logic and creative conditioning to make sure you deliver the best ad experience across your video streams.
We also built out a full suite of inventory sharing tools to help you integrate with third-party ad platforms so you can maximize your distribution and easily manage your carriage agreements globally. Last year we expanded our inventory sharing capability to support Ad Manager-to-third-party ad server sharing in EMEA and enabled Ad Manager-to-Ad Manager sharing globally.
Lastly, if you sell ads for your content on YouTube, YouTube Consolidated Report allows you to see Google Sold and Partner Sold impressions across your YouTube inventory all in one place. This report allows you to efficiently find unsold inventory and gives you more flexibility in the way you sell on Google platforms.