“I don’t think any of us are coming up with anything new — it’s all how you put your own personal spin on the thing,” says Saya. So while her list concepts might not be a novel idea, her whimsical approach — where lists for home office equipment recommendations and her own pet peeves are on the same page — is.
Lists also help busy people make sense of an overwhelming amount of information. “People are hungry for curators,” she points out. “That’s why lists are so popular. They’re easy to share, they’re easy to consume.”
Lists also align with her overall ethos for Mac & Cheese Productions℠. “One of my favorite things is helping people to be more efficient and create systems,” she says. “The list format lends itself to be productive and efficient and good at time management.”
Trustworthy referrals and recommendations have been a huge part of Saya’s success. “People know you’re doing it because you actually love the product or the person,” she says, explaining she has never received money from anyone that she’s put on her service provider list or other recommendation lists. Instead, it’s a “win-win” that spreads goodwill and website traffic all around, and can eventually result in opportunities and income, if not always directly or immediately.
That said, she’s unapologetic about taking a piece of the pie through affiliate marketing and her paid marketing services, as long as the products and services meet her requirements. “You just have to share that upfront,” she says.
Saya uses lists strategically to grow her network and draw more visitors to her site. “I’m spending all this time curating and creating for free, but to get that information, you need to go to my website, instead of me just giving you the information,” she points out.
Tying lists to holidays, seasons or other events can also forge connections and drive engagement. For example, while most of her lists are evergreen, Saya also offers an annual gift guide where she tags the businesses’ or individuals’ Instagram accounts — which helps expand her reach. “I’m always thinking, how can you make what you create easy to share?” she says.