How to connect with your web audience

Ask your audience what they want.

Want to know what type of content your audience most wants from you? Ask them! You can invite comments in a blog post, an email blast, a social media posting — wherever you are publishing content, you can ask your audience to chime in with feedback and topics they’d like to learn more about.

“By running polls and asking questions, I get to understand my audience,” says self-described “millennial mom” Neha Malhotra, whose musings on parenting, fashion, travel and lifestyle appear in her Nehulicious blog. 

Fashion and beauty influencer Nikki Apostolou, who publishes The Cosmeholic blog, would agree. “Take the time to personally reach out to them,” Nikki suggests. “See what they are up to. Go to their pages. Show an interest in them as they show in you. This mutual appreciation will create a more loyal and connected audience.”

Adds beauty and lifestyle influencer Mata Leiataua of The Mata Mix, “Having a desire to connect with your audience and learn the ways to best serve them will set you apart in a saturated market and can amplify your goals to build an engaged community for the long term.”