How we’re helping Singapore’s small businesses go digital

FotoHub is one of 50 local businesses that participated in DPP. Today, we celebrated them at our first Grow with Google for Small and Medium Enterprises (SMEs) event. Other attendees included Alvin Tan, Minister of State, Ministry of Trade and Industry & Ministry of Culture, Community and Youth, industry partners and local business owners. DPP is just one of the many digital training initiatives we’ve introduced in Singapore, and our training efforts have collectively helped over 9,400 local businesses since 2020.

As the market continues to evolve, we’re committed to continuing our support for SMEs. Here are our three newest skilling initiatives that we announced at today’s event.

15,000 Google Career Certificate scholarships for Singapore businesses

Singaporean SMEs employ over 70% of the local workforce and contribute to over 40% of the country’s GDP. Yet, according to local reports, over 60% of SMEs have yet to adopt digital technologies.

To make training opportunities more accessible, we’re extending 15,000 Google Career Certificate (GCC) scholarships until December 2024 at no cost to 300 local businesses across various sectors including retail, tech and travel. The GCC are flexible digital learning programs for those seeking the skills needed for digital marketing, e-commerce, IT support, and more. Prior experience is optional, and learners will earn an industry-recognized credential in three to six months of part-time studying.

Government and industry partners like Enterprise Singapore and SG Tech will help award these scholarships, and we invite SMEs interested in tapping into these scholarships to apply.