Mapping our emotions at the Guggenheim Museum Bilbao

The project is a collaboration between the Guggenheim Museum Bilbao and Google Arts & Culture, based on research about art and emotions by scientists at the University of California, Berkeley. This study explored the emotions evoked by works of art over time and across culture. 1,300 people described how a selection of around 1,500 artworks made them feel. The research revealed 25 different emotions relating to the pieces, including anger, boredom, nostalgia or love. The researchers used these feelings to create an interactive emotions atlas, grouping together artworks that evoked specific emotions. The installation developed by Google Arts & Culture and the Guggenheim Bilbao Museum gives this study life and – for the first time – applies the emotions atlas to a museum’s entire collection.