More effective media buying on apps

Improve reach with third-party app monetization platforms

To continue providing advertisers with more access to quality app inventory in real-time, we’re expanding Google Ads and Display & Video 360 real-time bidding integrations with select third-party app monetization platforms. These integrations are now moving to an open beta and will be available to all app developers using AppLovin (MAX), Chartboost Mediation, Digital Turbine FairBid, and Unity LevelPlay monetization platforms.

Over the last few months, we’ve monitored the results of real-time bidding with our Google bidding program. Participating advertiser campaigns have reached more users across platforms. Meanwhile, app developers who added Google into their bidding strategy have typically benefited by reducing overall mediation management overhead, improving ad ops efficiencies and increasing competition for their inventory. On average, we’ve seen a positive impact on publisher performance.

Advertisers will not need to make changes to their campaigns to benefit from this program. Within the next week, the option to enable Google bidding will roll out to all app developers using supported third-party monetization platforms. App developers can also access Google’s demand via real-time bidding integrations with AdMob and Ad Manager publisher offerings.

We will continue innovating to drive better results for advertisers through increased access to inventory from app developer partners. It’s all part of our commitment to offer effective solutions that enable a healthy ad-supported internet that’s safer for users and stronger for businesses.