As part of our licensing agreements with publishers for News Showcase, we’re also paying participating news organizations to give readers access to a limited amount of their paywalled content. This feature means readers can see more articles than they would otherwise be able to, encouraging them to learn more about the publication — and potentially subscribe.
“At L’Express we believe in the essential role of the informed, rational and quality press in distinguishing quality journalism from fake news,” says Diane Lemoine, Deputy Managing Director of L’Express Group, national weekly newspaper. She adds, “News Showcase is an additional and important channel to contribute to media education and to the dissemination of good information to the public. Moreover, I am convinced that the product will bring new visibility to our content, reaching a more diverse audience, helping to introduce L’Express to new readers and hopefully drive subscriptions.”
“We are delighted to continue our collaboration with Google to bring the best sports information to readers; a partnership that takes into account the high value of the content of L’Equipe and which helps us ensure our audience gets the news they’re looking for,” says Laurent Prud’homme, Managing Director of the Group l’Equipe, a daily national newspaper devoted to sports.
The launch of News Showcase in France is the latest in our efforts to support publishers and journalists. For more than 20 years we’ve worked closely with the news industry, helping to accelerate their digital journey through traffic generation (Search, Google News, Discover), ads and subscription products, and by supporting news innovation and digital training through the Google News Initiative. Through News Showcase, our other News products and programs, we’re proud to promote quality journalism and support a thriving and diverse news industry.