Reaching over 30 million views in the 2020 season, NFL Game Day All Access will be returning to YouTube for a third season this fall.2 Streaming exclusively on the NFL YouTube channel, it gives fans an intimate look at the full game day experience, with wired sound from players and coaches. Advertisers will have the opportunity to sponsor the show for multiple episodes during the regular season and postseason.
2020 was the biggest year yet for gaming on YouTube, with 100 billion watch time hours and 40 million+ active gaming channels. Building on this momentum, we’re adding a brand new upfront opportunity with Summer Game Fest — the industry’s first fully digital and global gaming event. We’re also excited to bring back the upfront sponsorship for The Game Awards — one of the biggest nights in the gaming industry that celebrates the biggest achievements of the year, including high share of voice, in-show integration and more.
Additionally, brands will have the opportunity to put on their studio executive hats with YouTube Greenlight. YouTube Greenlight brings a group of emerging YouTube creators together to pitch an original series ideas based on specific advertisers goals. The sponsorship includes a custom creator pitch session, a fully funded creator original series with integrations and paid promotion across YouTube.