Today, we’ve announced the roll out of parental supervision tools on Instagram in India to help parents get more involved in their teen’s experiences. We are also introducing Family Center, a new place for parents and guardians to access supervision tools and resources from leading experts.
We’ve been working closely with experts, parents, guardians and young people from India, to better understand the needs of parents and teens. One of the biggest needs continues to be tools and resources to educate parents about digital services. This education would allow parents and guardians to help their teens manage their online experiences. We launched Parental Supervision Controls and a Family Center in the US in March this year, and it is now rolling out to India.
“The safety of our community is of paramount importance to us at Meta. The supervision tools and the Family Center will add to our efforts on keeping young people safe. Our intention is to strike the right balance for young people’s desire for some autonomy when using Instagram, but also allows for supervision in a way that supports conversations between parents and young people when it is helpful. We’re thankful to all our expert partners in this space, who’s insights we continuously draw from, including for our launches today.”
Natasha Jog, Head, Public Policy, Instagram, Facebook India (Meta)
The supervision tools on Instagram are available in India today, and will allow parents and guardians to:
We’re working with Kidsstoppress.com, India’s leading and trusted discovery platform for parenting needs, to engage with parents and spread awareness of the tools.
“Having a safe and enriching online experience is one of the top concerns parents continually have. We’re glad Instagram is rolling out these supervision tools in India, and we’re looking forward to partnering with them, so the parenting community in India is aware and equipped with these tools, and can initiate a conversation with their teen on it.”
Mansi Zaveri, Founder & CEO of Kidsstoppress.com
On Instagram, parents and guardians can send invitations to their young people to initiate supervision tools. Over the next few months, we’ll roll out additional supervision tools and features in Family Center. We invite parents and guardians to learn how to set up the supervision tools.
Family Center includes a new education hub where parents and guardians can access resources from experts and review helpful articles, videos and tips on topics like how to talk to young people about social media. Parents can also watch video tutorials on how to use the new supervision tools to get the most out of the platform.
We’re working with Yuvaa, a youth media and insights company, to drive awareness about these resources too.
“Young people today want to speak about their online experiences, but have apprehensions while doing so with their parents, because the generation gap for the Gen Zs has unfortunately become a communication gap,” Nikhil Taneja, Co-Founder & CEO of Yuvaa, said. He added, “In our partnership with Meta, we aim to bridge this gap and ensure the tools and resources launched today are a trigger for them to have a much-needed conversation.”
The Family Center — now available in English and Hindi — includes resources from India such as: